New From Old Crit

Had my idea for the mushy peas pack critiqued today and I'm actually a bit lost now. There were alot of little suggestions thrown at me, try photography, look at reducing the decorative element, look at the shapes of marrowfat peas but no real consensus on a particular direction which makes things quite difficult for the weekend as I have to decide how to progress my idea.

First of all I'm not really up for photography, It's not my strong point at all and though it's good to try and diversify my skills I don't really have the time to mess about trying to take loads of photos only for them to turn out rubbish and me not have an outcome for this project or my portfolio. It could have potential but I have alot on at the moment and having to be time efficient means I don't have a couple of days to possibly waste experimenting with photography that could turn out crap.

I don't want to feature peas on the packaging, it's too literal and obvious and the FROMTHEGARDEN brand would offer seasonal dips and side dishes, not just peas. Moreover I just absolutely don't think it needs to make it any more obvious to the customer that it is a pea based dip, through the two sides of the packaging you can see the peas (and since my mushy peas would be lightly crushed not pulped there would be no mistaking them for anything else) and it would say 'mushy garden peas' quite clearly about three times on it so if you don't get what it is from that, you don't deserve my peas.

There was also a suggestion that I consider making the mushy peas an italian product based on a broad bean dip but I think this misses the point of rebranding mushy peas. Also this ignores the recent trend for celebrating traditional british food and would mean it couldn't be served as a side with fish and chips

I think Neil's feedback about exploring the visuals of gardens has a little more mileage in it as I really want to communicate the fresh, local, organic and nutritious aspects of the product.

Which is kind of why I think that my original idea is really not that bad. It gets across these things which I have found in my research to be of great importance to Waitrose's customer.

Maybe I'll try and vary this idea a bit and try out a couple of the things suggested and my direction will become a bit more clear because at the moment my thinking is a bit all over the place.