As I was first given the brief to design business papers for a celebrity the class was directed to research Lucienne Robert's designs for Tony Blair's new papers.
Roberts created these after Blair had resigned as PM as the identity for 'The Office of Tony Blair'. This is acknowledged in the visual language of the design which has a distinctly ordinary feel with the use of the slab face 'serifa' and thick bars underlining this creating an aesthetic which looks far from the formal, statesmanlike identity of a prime-minister.
I can appreciate why the project was well received, the designs handle well the step down from PM, creating an identity which is appropriately less formal (Blair is now a public speaker and does charity work so appearing approachable is key). However I'm not as amazed by it as some seem to be (it won the Wallpaper Magazine 'award for best stationery' and design critics seem to love it) it's a tight, well conceived piece of simple design but nothing more.
http://www.creativereview.co.uk/images/uploads/2008/01/february186.jpg
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