Im trying to get as far away as I can from the fluorescent tinned product so I will avoid the visual language of these products' design. Fortunately these are typified by garish colours, gradients which look corporate and outdated, cartoon peas and unflattering photographs none of which I was planning on using anyway. I think the colloquial, jokey style of the blobs, splats, rounded fonts sums up what is wrong with the product as it conveys a cheeky, light-hearted attitude towards itself which is synonymous with junky, processed foods that because of their inferiority, rely on a jokey feel to encourage consumers not to take them too seriously. Of these tins, I think the Bachelors and Harry Ramsden's designs sell their product the least well. The bottom right tin is the nicest of the bunch and it contains luxury lamb, mushy pea and mint dog cookies which actually look more appetising than some of the tinned human-food.
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