Some brilliant ideas came out at the first brainstorming session I had for D&AD today. I'm working in a group of three (Me, Jon and Mike) on the brief to design a campaign to publicise the new ikea catalogue (and persuade people to improve their homes with Ikea products) and we worked pretty well together, all having good individual ideas and contributing good input to those of others. We decided on an idea which we are going to take forward and develop which I'm confident is a pretty strong one.
This was after we filtered through a fair few others, none of which were actually bad, that didn't quite tick the many boxes needed to fulfil the brief; it had to encourage people to improve their homes, it had to be broad, it had to assume a non-aggresive voice yet be instant and direct, it had to be playful, cheeky and rebellious and hardest of all, considering Ikea's myriad quirky and original ad campaigns, be innovative and outside the box.
We now have a pretty clear plan as to what and how we will present this idea which I don't want to put up on here because I would shoot myself If I saw some nice young student walk away with a D&AD pencil having googled D&AD + Ikea, found this page and pillaged silly our idea. It's actually nice to have so much faith in an idea that I wont risk putting it up on this obscure, hardly-read blog.
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