Amnesty International Project

(images best viewed in large size)

Above is one of the final outcomes for the amnesty international project, a poster for an adshel bus shelter aimed at encouraging a young audience to support the human rights organisation. My campaign was based around the slogan 'between human rights and wrong there are no shades of grey' which I think reflects amnesty's character as an apolitical organisation whose sole objective is ensuring that every person is guaranteed all the freedoms set out in the Universal Declaration Of Human Rights. I therefore chose to highlight the 'grey areas' that exist where the perception of the perpetrators of human rights abuses are skewed by other factors such as Channel Four allowing President Ahmedinajad (who as the copy says leads a regime which executed children but also calls for the annihalation of Israel and the execution of all homosexuals) to deliver their alternative christmas message. These grey areas are illustrated in grey with the black and white pattern surrounding used figuratively to represent 'human rights' and 'wrong' (referring to the copy).



The organisation also has earned an unfair reputation as a group of politically correct, granola-eating interlopers who stop criminals being punished and illegal immigrants being deported when, in fact, they do a great deal of worthwhile work around the world to improve the dire treatment of people in countries' where citizens do not enjoy the same liberties as we do in the U.K. This perception necessitated a bold, punchy and urgent campaign to distance amnesty from their hippyish image, which influenced the use of the pattern of triangles (with their allusions to warning signs) and eye-catching combination of vibrant yellow and black.